In the Journal of General Internal Medicine, Brendan Saloner, Daniel Polsky, Karin Rhodes, and colleagues investigate whether new patients can obtain price information for a primary care visit and identify variation across insurance types, offices and geographic areas. Cost-sharing in insurance plans incentivizes patients to shop for lower prices, but can patients obtain price information when scheduling office visits? The authors used a simulated patient methodology in which trained interviewers posed as patients (with different types of insurance) seeking new primary care appointments. Interviewers made calls to a representative sample of primary care offices in ten states in 2014. The authors find that 61.8% of callers with employer-sponsored insurance (ESI) were able to obtain a price compared to 89.9% of uninsured and 47.3% of Marketplace callers. Price information was more readily available in small offices and in counties with high uninsured rates. Mean visit prices ranged from $158 for uninsured to $165 for ESI. Prices were significantly lower at federally qualified health centers, smaller offices and in counties with high uninsured and low-income rates. The limited price transparency presents a challenge for insurance designs that encourage patients to shop around for best prices.