The best blogs are like good conversations. They’re engaging, enlightening, and easy to understand. As an academic blogger, your job is to get and keep your reader’s interest. Once you have that, you can give your perspective on something—a study, a news item, or a policy—and increase the chances that your work can have an impact beyond the academic sphere.
[Editor's note: on August 1, 2018, California Insurance Commissioner Dave Jones recommended that the United States Department of Justice sue to block the proposed merger.]
The proposed $69 billion merger of CVS and Aetna drew sharp criticism in a June California Insurance Commission hearing, including from LDI Senior Fellow Lawton R. Burns, PhD, MBA, Professor of Health Care Management in the Wharton School.
Let’s be honest. Although we find health services research fascinating and engaging, not everyone does. To reach a broader consumer audience, a study must get to the heart of something people care about viscerally. That’s what all the studies have in common in Health Affairs’ 2017 Top 10 most-shared list, two of which involved LDI Senior Fellows.