Dr. Fleisher is a seasoned health communications researcher and practitioner having designed and led projects addressing a broad array of public health issues. For over 25 years she has been involved in patient focused research, particularly in the area of cancer prevention and control. She has developed numerous health education materials and resources, conducted program evaluations and research projects and directed the NCI’s Atlantic Region CIS Program for almost 15 years, including the CIS Information Service for Pennsylvania, Delaware and New Jersey for 11 years. The regional CIS program served almost ½ million under Dr. Fleisher’s leadership.
She has extensive experience in health communications, designing and leading both regional and national level programs and research projects addressing patients’ information and decision making needs as well as building partnerships with organizations addressing a broad array of public health issues. Building on these programs, she developed a portfolio of pragmatic research focused on designing and implementing multi-media educational interventions through this service. She founded Fox Chase Cancer Center’s Patient Resource Education Center in 2000, which is one of the first multi-media patient education programs at a comprehensive cancer center, serving over 30,000 people to date. The REC includes a LiveHelp online program for patients and consumers to ask questions with trained health educators and listings of recommended websites that are evaluated using a scientifically developed tool.
She is also a Co-PI on the Cancer Information Service Research Consortium (CISRC) program project grant, which consists of three projects focused on treatment decision-making (early stage prostate and breast cancer – projects 1 and 2) and adjustment for women who have completed early stage breast cancer treatment (project 3). She has extensive experience in developing and implementing surveys with health professionals and patients, as well as developed and conducted formative research (e.g. focus groups, interviews, usability testing). This work has required building networks and partnerships with diverse audiences, including health care organizations, software developers, patients, and community leaders, including a tri-state health disparities network under the NCI’s Cancer Information Service Dr. Fleisher sits on several boards or committees, including the Community Advisory Board of the Northern Appalachia Cancer Network, the Intercultural Cancer Council and the Pennsylvania Cancer Control Consortium Steering Committee.