Senior Fellow

Rinad Beidas, PhD

  • Professor, Psychiatry, Medical Ethics and Health Policy, and Medicine, Perelman School of Medicine
  • Director, Penn Medicine Nudge Unit, Perelman School of Medicine
  • Director, Penn Implementation Science Center (PISCE@LDI), Leonard Davis Institute, Perelman School of Medicine

Rinad Beidas is the Director of the Penn Medicine Nudge Unit. She is also the Founding Director of the Penn Implementation Science Center at the Leonard Davis Institute, an Associate Director at the Center for Health Incentives and Behavioral Economics, and a Professor in the Department of Psychiatry with joint appointments in the Department of Medical Ethics and Health Policy and the Department of Medicine at the Perelman School of Medicine. Major scientific discoveries have produced scores of evidence-based practices (EBPs) to improve health and mental health.

Her research leverages insights from behavioral economics and implementation science to make it easier for clinicians, leaders, and organizations to use best practices to improve the quality and equity of care and enhance health outcomes. Broadly, her work entails three primary foci that draw upon the methods of implementation science: (a) understanding the context in which individuals will implement EBPs; (b) developing implementation approaches that target the factors that may accelerate or hinder implementation; and (c) conducting pragmatic trials to test these implementation approaches. She has published over 150 articles in implementation science. She serves as MPI on 2 NIH Centers on behavioral economics and implementation science, and mental health (P50 MH 113840, P50 CA 244690) and has a strong record of NIH-funded implementation research serving as MPI or PI of 10 NIH grants totaling approximately $30 million dollars.

She is the recipient of a number of awards, including the Association for Behavioral and Cognitive Therapies President’s New Researcher Award; American Psychological Foundation Diane J. Willis Early Career Award; and the Perelman School of Medicine Marjorie Bowman New Investigator Research Award. Dr. Beidas holds a doctorate of philosophy in psychology from Temple University.

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