Sonia Shaikh

Associate Fellow

Sonia Shaikh, PhD

  • Postdoctoral Fellow, Annenberg School for Communication

Sonia Jawaid Shaikh, PhD, is the George Gerbner Postdoctoral Fellow at the Annenberg School for Communication at the University of Pennsylvania. Dr. Shaikh’s research interests include how individuals and teams use AI-enabled and automated technology to make decisions, interact, and perform. She also investigates issues pertaining to and impact of resource scarcity and abundance on human cognition, decision-making, and behaviors. Her recent work has investigated public opinion and understanding of equity-oriented vaccine allocation schemes, the use of automated technology in making health care resource allocation decisions, the impact of gender-segregated spaces on adolescents’ perceptions of gender, and the coverage of facial recognition technology in the news media. Dr. Shaikh enjoys studying and thinking about research methods. She uses qualitative and quantitative methods in her work.

Dr. Shaikh earned her doctorate from University of Southern California in Communication. She was a short-term consultant at the World Bank in 2016. Her research work has been supported by Microsoft, the Fulbright program, and several fellowships from University of Southern California and Michigan State University. She also speaks Urdu and Italian.

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