Katherine Milkman, Strategy + Business Magazine, 'Fresh Start' Effect

Katherine Milkman, Strategy + Business Magazine, 'Fresh Start' Effect

LDI Senior Fellow Katherine Milkman's "Fresh Start Effect" study is the subject of an article in Strategy + Business magazine. Published in Management Science journal in June of this year, the study found that "fresh starts" on specific event dates -- like a birthday, an anniversary or the beginning of a school semester -- can enable people to be more effective at setting and achieving goals.

Milkman and her co-authors call such events "temporal landmarks" and say they cause many people to evaluate their lives and consider new directions. Thus, these milestone events provide potential pivots for influencing an individual's behavior.

The Strategy + Business article says Milkman's work has "powerful management implications," and goes on to explain that, "Understanding what drags people down, and what can lift them back up with renewed vigor, has the potential to create a more committed and satisfied workforce."

Milkman, PhD, is an Assistant Professor of Operations and Information Management at Penn's Wharton School and an affiliated faculty member at the LDI Center for Health Incentives and Behavioral Economics (CHIBE).