Katherine Milkman's 'Fresh Start' Study Gets New Year's Press Play
Katherine Milkman's 2013 "Fresh Start Effect" behavioral research study has, for the second year, become a pivot for major media stories about New Year's resolutions.
|Katherine Milkman, PhD|
She and her research were simultaneously featured in a Bloomberg News story that was re-published in newspapers coast-to-coast including TriCities.com (Virginia), Portland Press Herald (Maine), Hartford Courant (Connecticut), Charleston Post & Courier (South Carolina), SaintPetersBlog (Tampa Bay), Kane County Chronicle (Illinois), Lincoln Journal Star (Nebraska), The Salt Lake Tribune (Utah), Santa Fe New Mexican and OregonLive.com (Oregon).
A video promoting her Fresh Start work can be seen on the Business + Strategy magazine website.
Milkman, PhD, is an Assistant Professor of Operations and Information Management at the Wharton School and a Senior Fellow at the Leonard Davis Institute of Health Economics (LDI).