Katherine Milkman's 'Fresh Start' Study Gets New Year's Press Play

Katherine Milkman's 'Fresh Start' Study Gets New Year's Press Play

Using Temporal Landmarks to Motivate Aspirational Behavior

Katherine Milkman's 2013 "Fresh Start Effect" behavioral research study has, for the second year, become a pivot for major media stories about New Year's resolutions.

Katy Milkman
Katherine Milkman, PhD

She and her research were simultaneously featured in a Bloomberg News story that was re-published in newspapers coast-to-coast including TriCities.com (Virginia), Portland Press Herald (Maine), Hartford Courant (Connecticut), Charleston Post & Courier (South Carolina), SaintPetersBlog (Tampa Bay), Kane County Chronicle (Illinois), Lincoln Journal Star (Nebraska), The Salt Lake Tribune (Utah), Santa Fe New Mexican and OregonLive.com (Oregon).

A video promoting her Fresh Start work can be seen on the Business + Strategy magazine website.

Milkman, PhD, is an Assistant Professor of Operations and Information Management at the Wharton School and a Senior Fellow at the Leonard Davis Institute of Health Economics (LDI).