Kevin Volpp, The Economist, Health Lifestyle Policies

Kevin Volpp, The Economist, Health Lifestyle Policies

LDI Senior Fellow and Director of the Center for Health Incentives and Behavioral Economics Kevin Volpp is quoted in an article in The Economist about various companies' and countries' efforts to "nudge" their citizens toward healthier lifestyle habits. In Japan, for instance, employers must now provide waist measurements for all their 40-to-74 year-old employees; companies that fail to meet fat-reduction quotas for those employees may be fined. Volpp, MD, PhD, warns that gentle incentives and friendly prompts rather than such crudely designed penalties are more likely to result in meaningful behavior change.