Kevin Volpp, Washington Post, Weight Loss Behavior

Kevin Volpp, Washington Post, Weight Loss Behavior

Kevin Volpp, LDI Senior Fellow and Director of the Center for Health Incentives and Behavioral Economics, is featured in a Washington Post story about paying people to lose weight. The article explores employer programs around the country that are using various forms of financial incentives to motivate employees to shed pounds -- some with contest cash prizes of as much as $10,000. “Immediate gratification is very powerful,” said Volpp. “Trying to offset that through countervailing interventions is very challenging.”