LDI Fellows Receive $20 Million Federal Grant for New Center

LDI Fellows Receive $20 Million Federal Grant for New Center

LDI Senior Fellows Caryn Lerman, PhD, and Robert Hornik, PhD, will co-lead the new Penn Tobacco Center for Regulatory Science (TCORS) that has received a $20 million grant from the U.S. Food and Drug Administration and the National Institutes of Health.

Lerman is a Professor of Psychology and Psychiatry at Penn's Perelman School of Medicine and Deputy Director of the Abramson Cancer Center. Hornik is a Professor of Communication at Penn's Annenberg School for Communication and Director of the Center of Excellence in Cancer Communication Research there.

LDI Senior Fellows Caryn Lerman and Robert Hornik will head the new Penn center.

First of its kind
A Penn announcement hails the TCORS project as "a first-of-its-kind regulatory science research enterprise" that is designed to conduct studies to inform the regulation of tobacco products to protect public health. This first round of federal funding will support research from 2013 to 2018.

Along with extensive research operations, TCORS will include a training program offering doctoral students and postdoctoral fellows opportunities to strengthen their research abilities in tobacco communication and regulatory science in an intensive, rigorous, multi-disciplinary environment.

'Major public health problem'
"Despite massive efforts to eradicate tobacco addiction -- and some significant successes -- tobacco dependence continues to be a major public health problem," said Lerman. "By marshaling the tremendous resources we have at Penn Medicine and Annenberg, we're aiming to uncover new ways of countering the insidious effects of advertising and misinformation that induce people, especially the young, to adopt this lethal habit."