The Experience of Young Adults on HealthCare.gov: Suggestions for Improvement

In the Annals of Internal Medicine, Charlene Wong and colleagues, including David Asch, Tom Baker, Robert Town, and Raina Merchant, survey young adults on ways to improve the HealthCare.gov insurance selection process. Participants explained their thinking in real time as they used the website and made decisions about health insurance. Challenges that they expressed included poor understanding of health insurance terms that were inadequately explained on the website. Although participants expressed their preferred plan benefits, they had difficulty matching plans with their preferences. The survey of young adults for this study reveals how small changes to HealthCare.gov could improve understanding of a typically difficult process and the usability of the insurance marketplace.