Social Media & Innovation Lab Gets $668,000 NIH Twitter Study Grant

Social Media & Innovation Lab Gets $668,000 NIH Twitter Study Grant

Will Focus on Correlation Between Twitter Behavior and Heart Health

The Penn Social Media & Innovation Lab  has received a three-year, $668,000 grant from the National Institutes of Health (NIH) to study the correlation between Twitter behavior and heart health, according to an article in the Philadelphia Business Journal.

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LDI Senior Fellow Raina Merchant, MD, heads up an NIH-funded study of Twitter and Heart Health.

The Lab, which is housed within the Penn Medicine Center for Health Care Innovation, operates in partnership with the Leonard Davis Institute of Health Economics (LDI) and Penn's Department of Emergency Medicine.

Social Media Lab
The new study is headed by Raina Merchant, MD, Director of the Penn Social Media and Health Innovation Lab, Assistant Professor of Emergency Medicine at Penn's Perelman School of Medicine,  and an LDI Senior Fellow.  

Also involved as a co-investigator in the project is David Asch,  MD, MBA, Executive Director of the Penn Medicine Center for Innovation; Professor of both Medicine and Medical Ethics and Health Policy at Penn's Perelman School of Medicine, and of Health Care Management at The Wharton School; and LDI Senior Fellow.