Social Media Workshop: Creating Content and Building Your Following

Social Media Workshop: Creating Content and Building Your Following

Event for LDI Senior and Associate Fellows

LDI Senior and Associate Fellows are invited to a Social Media Workshop with Nick Dean, Director of Digital Strategy at Burness.

Please register in advance. Registrants will receive an email with Zoom link prior to the event. 

Questions? Please email pennldi-info@wharton.upenn.edu.


About the session:
You’ve set up a Twitter account, Facebook page, Instagram account, or some other social media account to start to send your messages and content to the world. Now what? 
 
The quality of the content that you publish on any digital platform—like social media, email, and your website—matters. In this one-hour session, we’ll cover the best practices for creating great social content. From the details to the macro, we’ll cover a wide array of content considerations. And we’ll cover the three-part formula to building out a social media following so that your new-and-improved content is seen. 

About the speaker:
Nick Dean is the lead digital strategist at Burness, where he guides a team of creative strategists as they develop and launch innovative, effective, and authentic digital campaigns and products. From digital advertising and social media content strategy to website redesigns and email marketing campaigns, Dean’s work in the digital realm runs the gamut. His work looks to engage the right people in the right way with the right message.

Prior to Burness, Dean was a strategist at 270 Strategies, where he ran social media, email marketing, and online organizing and fundraising campaigns for international nonprofits, political campaigns, and companies. He has worked with organizations like Facebook, Chobani, Texas Children’s Hospital, and the National Patient Advocates Foundation, among others. He is a former journalist with a passion for the written word who studied journalism and political science at Baylor University, working first as the social media editor and online breaking news reporter for the Fort Worth Star-Telegram before moving to Washington, D.C.