Pinar Yildirim, PhD, MS is Associate Professor of Marketing at the Wharton School, Associate Professor by courtesy at the Penn Department of Economics, NBER Faculty Fellow, and Senior Fellow at the Center for Technology and Innovation at the University of Pennsylvania Law School.
Dr. Yildirim’s research areas are technology, media, and information economics. She focuses on applied theory and applied economics of online platforms, advertising, networks, media, and politics. Her research appeared in leading management, marketing journals including Marketing Science, Journal of Marketing Research, Management Science, and Journal of Marketing. She has received numerous grants and honors including, Marketing Science Institute Scholar, and earlier the Young Scholar, Awards, Seenu Srinivasan Young Scholar Award in Quantitative Methodology and the Erin Anderson Award for Emerging Mentor and Scholar. Her research has been covered by numerous media outlets such as CNN, Wall Street Journal, New York Times, Washington Post, NPR, Forbes, Politico, Vox, San Francisco Chronicle among others. She is on the Editorial Board of Marketing Science and Journal of Marketing Research, two leading academic journals of marketing.
Dr. Yildirim collaborates with a number of large and small firms for her research. She earned a PhD degree in Marketing & Business Economics sub-area at University of Pittsburgh. She is teaching within the Wharton Executive Education, MBA, and undergraduate programs and is a frequent contributor to Knowledge@Wharton and Wharton Business Radio.