"Health Care and Public Opinion: How Perceptions and Misperceptions Can Shape the Debate"
Colonial Penn Center Auditorium, 3641 Locust Walk
President, Benenson Strategy Group
Joel Benenson is the President of the Benenson Strategy Group, which he co-founded in 2000. He has served as a strategic analyst and adviser to heads of state, senior members of Congress and other national political leaders, business leaders, and major advocacy and charitable institutions.
Benenson offers clients a unique combination of communication expertise and an aggressive analytical approach to produce messaging strategies that work in the most difficult situations. His extensive experience, prior to his becoming a pollster in 1995, includes working as a political journalist for the Daily News in New York and serving as communications director for Gov. Mario Cuomo’s 1994 campaign. He was previously a vice president at the New York ad agency FCB.
Benenson was the lead pollster and a senior strategist for President Barack Obama during the 2008 election, and he continues in that role today. He has also been a pollster and strategist for U.S. senators, governors and mayors from around the country. He played an integral role as a pollster for the DCCC in 2006, when the Democrats won back the majority in the House of Representatives. The team Benenson was on won eight of 10 races, including three in which incumbents were defeated.
During his career, Benenson has worked directly on research projects for some of America’s most prominent CEOs, including Procter & Gamble’s A.G. Lafley, General Electric’s Jack Welch and AOL’s Bob Pittman. He has also helped guide corporate clients through some of the most notable communication challenges in the past decade. He was the lead strategic researcher for Procter & Gamble’s launch of Olestra, the fat substitute; he was instrumental in helping AOL manage its capacity crisis in the late ’90s; and he helped a New York City coalition block Mayor Michael Bloomberg’s plans for an Olympic stadium in Manhattan.
Benenson is also the co-founder of iModerate Research Technologies, an innovative research company that uses highly trained moderators to conduct real-time surveys among online respondents. These one-on-one sessions provide deep analysis within quantitative surveys.
This event is free and open to the public, but registration is required.