In an environment filled with misinformation and synthetic data, verified LinkedIn accounts create a level of credibility and trust that is important to researchers and professionals. This interactive, virtual workshop will focus on: (1) equipping attendees with the insight, strategy, and tactics that they need to maximize LinkedIn for their respective roles, including ways to incorporate AI into their strategy; and (2) encouraging attendees to build their personal networks, tap into relevant communities, and gain greater visibility by building a strategic network and referral sources. Participants will leave with a greater understanding of the importance and key benefits of an optimized LinkedIn profile, ways that AI can enhance your LinkedIn strategy, tactics to nurture and expand your current network, specific ideas for how to create engagement, and approaches for sparking conversations with relevant peers, colleagues, and industry experts via the platform.

---

Speaker

Colleen McKenna, MA founded Intero Advisory in 2011 to help individuals and organizations enhance their presence and build and nurture their professional community through LinkedIn. As a specialized LinkedIn consulting, coaching, and training firm, Intero Advisory has worked with over 800+ organizations and tens of thousands of individuals, driving measurable increases in their online presence, revenue, and recruitment success by applying McKenna’s proven strategies and insights.

McKenna’s transition to LinkedIn consulting was a natural progression after a career in the printing and publishing industries. She leverages her industry experience and a profound understanding of LinkedIn’s potential to craft practical, competitive strategies that deliver results. Her approach is rooted in adapting to the ever-changing digital landscape. She holds an MA in Publication Design from the University of Baltimore and a BS in Mass Communication from Towson University.