David A. Asch, MD, MBA is Executive Director of the Penn Medicine Center for Health Care Innovation. He is the John Morgan Professor at the Perelman School of Medicine and The Wharton School. He created, and from 2001 to 2012 directed, the Center for Health Equity Research and Promotion (CHERP) in the Department of Veterans Affairs.
His research is in the area of behavioral economics and aims to understand and improve how physicians and patients make medical choices. He is the author of more than 350 published papers and has won numerous awards for training and research. From 1998 to 2012, Dr. Asch was Executive Director of the Leonard Davis Institute of Health Economics. He holds an MD from Cornell University and an MBA from The Wharton School.