Ron Berman, PhD

Ron Berman, PhD is an Associate Professor of Marketing at the Wharton School of Business. He focuses his research on digital marketing and marketing analytics. Recently, Berman has been investigating how firms assess and optimize marketing effectiveness through experiments, how curation algorithms may create filter-bubbles on social media, and how descriptive analytics affects online firm performance. His research has been published in top marketing journals such as Marketing Science and the Journal of Marketing Research, and he is a member of the editorial boards of Marketing Science, the Journal of Marketing Research, and Quantitative Marketing and Economics. He received his PhD in Business Administration with a focus in Marketing from the Haas School of Business at the University of California, Berkeley. He also received an MBA in Strategy and Entrepreneurship from the Recanti Business School at Tel Aviv University.