Robert Hornik, PhD, LDI Senior Fellow and Professor Emeritus at the University of Pennsylvania’s Annenberg School for Communication, has received the International Communication Association’s 2022 Steven H. Chaffee Career Achievement Award. He accepted the honor at ICA’s recent annual conference in Paris.

Robert Hornik, PhD

The ICA is a 72-year-old international organization of 6,500 scholars who study communication.

Outstanding Exemplar

In his presentation remarks, ICA Awards Chair Craig Scott, PhD, hailed Hornik as “one of our field’s outstanding exemplars of engaged communication scholarship with impact on society and human lives worldwide. He has done perhaps more than any one individual to shape our understanding of how to use, and how not to use, mediated communication to shape behavior in prosocial ways.”

“Dr. Hornik’s research continues to push the limits of the discipline, combining an extraordinarily ambitious task — a census of media content regarding tobacco over a five-year period — with a rolling longitudinal survey concerning tobacco-related outcomes to provide a unique picture of the influence of communication in a world of fragmented, round-the-clock media content,” Scott said.

$40 Million in Grants

Hornik has been the principal investigator for more than $40 million in NIH and USAID funding as he has led the evaluation of more than 20 public health communications campaigns including those focused on child survival, HIV prevention, and tobacco use throughout the world.

The ICA career award is named in honor of the late Steven H. Chaffee, PhD, a Professor at both Stanford University and the University of California, and Former ICA President who is widely considered to be one of the most influential communications scholars of the 20th century.

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