Senior Fellow

Barbara Kahn, PhD, MBA

  • Patty and Jay H. Baker Professor, Marketing, Wharton School
  • Professor, Medical Ethics & Health Policy, Perelman School of Medicine

Barbara E. Kahn, PhD, MBA is the Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served two terms as the Director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton in 2011, Barbara served as the Dean and Schein Professor of Marketing at the School of Business Administration at the University of Miami (2007–2011). Before becoming Dean at UM, she spent 17 years at Wharton as the Dorothy Silberberg Professor of Marketing. She was also Vice Dean of the Wharton Undergraduate program.

Dr. Kahn is an internationally recognized scholar on retailing, variety seeking, brand loyalty, product assortment and design, and consumer and patient decision-making. She has published more than 75 articles in leading academic journals. She co-authored Grocery Revolution: The New Focus on the Consumer, and authored Global Brand Power: Leveraging Branding for Long-Term Growth, and The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption, both published by Wharton Digital Press.

Dr. Kahn has been elected President of Association for Consumer Research, elected President of Journal of Consumer Research (JCR) Policy Board, and selected as a Marketing Science Institute Trustee. She has been an Associate Editor at Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, and Marketing Science. She is a Fellow for both the Association of Consumer Research and the Society of Consumer Psychology. She received her PhD, MBA, and MPhil from Columbia University, and a BA from the University of Rochester.

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