Barbara E. Kahn is the Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served as Director of the Jay H. Baker Retailing Center and as Executive Director of Marketing Science Institute (MSI). She also served as the Dean and Schein Professor of Marketing at the School of Business Administration at the University of Miami and as the Vice Dean of the Wharton undergraduate program.
Dr. Kahn is an internationally recognized scholar on retailing, variety-seeking, brand loyalty, product assortment and design, and consumer and patient decision-making. She has published more than 80 articles in leading academic journals. She is the author of Global Brand Power: Leveraging Branding for Long-Term Growth and The Shopping Revolution (revised and updated): How Retailers Succeed in an Era of Endless Disruption Accelerated by Covid-19, and coauthor of Grocery Revolution: The New Focus on the Consumer.
Dr. Kahn has been featured in CNN, CNBC, Forbes, Wall Street Journal, the New York Times, NPR, Vox, Politico, and the Hidden Brain Podcast. She was an Associate Editor at the Journal of Consumer Research, Journal of Marketing, and Marketing Science and has served on the editorial boards of all major marketing journals. She was elected as a Fellow for both the Association for Consumer Research (ACR) and the Society for Consumer Psychology (SCP). She was also awarded with a Lifetime Achievement award from the Consumer Behavior Special Interest Group (CBSIG).
Dr. Kahn received her PhD, Master of Business Administration, and Master of Philosophy from Columbia University, and her Bachelor of Arts from the University of Rochester.