Jessica Fishman

Associate Fellow

Jessica Fishman, PhD

  • Director, Message Effects Lab, Annenberg School for Communication

Jessica Fishman, PhD is the Director of the Message Effects Lab, which is dedicated to supporting clinician researchers who want to develop evidence-based behavioral interventions. The Message Effects Lab also provides scientific consultation to domestic and foreign governments, plus industry leaders and organizations, including the World Bank. For example, the Message Effects Lab has developed several proven-effective interventions that leverage either financial incentives, message effects, or both.

She served as Co-Director of the Outcomes Measurement and Methods Core within the NIH-funded Clinical and Translational Science Award, which has been dedicated to helping teams apply theory-based, causal models of behavior and validated measures of model constructs to predict and change health-related decisions and behaviors. She applies qualitative and quantitative methods from social psychology and behavioral economics to identify the malleable, multi-level factors that predict and change health outcomes.

She has joint appointment at the Perelman School of Medicine and the Annenberg School for Communication at the University of Pennsylvania. She is affiliated with the Center for Mental Health, the Leonard Davis Institute of Health Economics, and the Center for Health Incentives and Behavioral Economics. Dr. Fishman received degrees from Stanford University (with University Honors and Departmental Distinction) and the University of Pennsylvania.

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