David Asch, MD, MBA, the former Executive Director of the Leonard Davis Institute of Health Economics and current Executive Director of the Penn Medicine Center for Health Care Innovation has been named Senior Vice Dean for Strategic Initiatives in the Perelman School of Medicine.

David Asch, MD, MBA

The announcement issued by J. Larry Jameson, MD, PhD, Executive Vice President of the University of Pennsylvania Health System and Dean of the Perelman School of Medicine, said Asch would assume his new position on July 1 and would be stepping away from the Center for Health Care Innovation of which he was the founding Executive Director in 2012.

Jameson noted that during the last 10 years, the innovation center grew from an office of three individuals to more than 100 and became “the leading academic health care innovation center in the nation.” He said under the leadership of Asch and Penn Medicine Chief Innovation Officer Roy Rosin, MBA, the center “created foundational programs blending clinical service delivery with technology and design, diversified the talent that contributes to Penn Medicine’s missions, and energized our community with a host of collaborative, cross-disciplinary projects. Programs under its umbrella include the Acceleration Lab, the Center for Digital Health, Way to Health, and the Nudge Unit.”

Asch, who came to Penn as a medical resident in 1984, is also Professor of Health Care Management and Operations, Information and Decisions at The Wharton School. He served as the Executive Director of LDI from 1998 to 2012 and also created and directed the Center for Health Equity Research and Promotion within the Department of Veteran’s Affairs from 2001 to 2012.

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