LDI Senior Fellow and Associate Professor of Psychiatry in the Perelman School of Medicine Rinad Beidas, PhD, has been named the new director of the Penn Medicine Nudge Unit

Rinad Beidas

She succeeds former LDI Senior Fellow Mitesth Patel, MD, MBA, who established the unit in 2016 as the first behavioral insights group inside a major health system. Patel has left Penn to become Vice President of Clinical Transformation at Ascension Health.

“I am so excited for the opportunity to lead the Penn Medicine Nudge Unit,” said Beidas in an interview. “It presents a one-of-a-kind opportunity to bring together insights from behavioral science and implementation science to move the needle on human behavior across seven acute-care hospitals and more than 100 community-based practices.”

The Nudge Unit is a joint collaboration between Penn’s Center for Health Care Innovation and Penn’s Center for Health Incentives and Behavioral Economics (CHIBE).

Beidas is also Founding Director of the Penn Implementation Science Center (PISCE@LDI).

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