Behavioral Economics / Behavior Change

The application of principles of economics and psychology to examine how individuals make choices in complex contexts--such as personal finances and health--and to improve these decisions and behaviors.

Simulated Driving Assessment (SDA) for teen drivers: results from a validation study

Oct. 22, 2015

Catherine McDonald, Venk Kandadai, Helen Loeb, Thomas Seacrist, Yi-Ching Lee, Zachary Winston, Flaura Winston

In Injury Prevention, Catherine McDonald and colleagues, including Flaura Winston, evaluate the construct and criterion validity of the Simulated Driving Assessment (SDA). The SDA is a newly developed tool for novice teen drivers that incorporates 22 variations of the most common teen driver crashes. The authors compared the driving performance of inexperienced teens with experienced adult drivers.  Their analysis shows a higher error score in teens than in adults, and that the error score derived from the SDA correlates with the score from a professional driving instructor. The...

Carrots and Sticks: Achieving High Healthcare Personnel Influenza Vaccination Rates without a Mandate

Oct. 22, 2015

Marci Dreesa, Kathleen Wrotena, Mary Smedley, Tabe Masea, J. Sanford Schwartz

In Infection Control and Hospital Epidemiology, Marci Drees and colleagues, including J. Sanford Schwartz, evaluate the efficacy of implementing a multimodal campaign to increase influenza vaccination among healthcare personnel (HCP) without a mandate. The authors implemented an integrated multimodal approach incorporating peer pressure, accountability, and financial incentives to improve the HCP influenza vaccination rate. Employee compliance, vaccination, exemption and declination rates were compared with those of the seasons prior to the intervention. The authors find that...

Getting More Food-Allergic Young Adults To Carry Their Epinephrine: A Behavioral Economics Approach

Sep. 3, 2015

As one of the estimated 2.5% of Americans with a food allergy, deciding my next meal, snack, or even beverage is no simple task. Remembering to carry emergency epinephrine is also no walk in the park. Young adults like me are particularly vulnerable to error related to their food allergies and likely to engage in risky behavior. And despite the risk of death by anaphylaxis, few individuals with severe food allergies carry their emergency epinephrine on a daily basis.

It's All in the Presentation

Aug. 17, 2015

In the beginning (Web Site 1.0), we measured the success of health insurance marketplace sites by whether they worked. Last year (Web Site 2.0), technical glitches were resolved, and we can start to measure success by whether the sites help people make the best decisions in choosing a health plan.

Sugar-Sweetened Beverage Related Public Service Advertisements and Their Influence on Parents

Jul. 23, 2015

Amy Jordan, Amy Bleakley, Michael Hennessy, Sarah Vaala, Karen Glanz, Andrew Strasser

Cross-posted from the UPenn Prevention Research Center

In American Behavioral Scientist, Amy Jordan and colleagues, including Karen Glanz, use a novel experimental approach to identify the effectiveness of distinct persuasive strategies used in audiovisual (television-format) public service advertisements (PSAs) designed to encourage parents to reduce their children’s sugar-sweetened beverage (SSB)...

LDI Poster Spotlight at AcademyHealth

Jun. 16, 2015
The University of Pennsylvania's Leonard Davis Institute of Health Economics (LDI) has more than 300 Senior Fellows and Fellows investigating the medical, economic, social and behavioral issues that influence how health care is financed, managed and delivered across the U.S. The annual AcademyHealth Research Meeting's poster hall provides a convenient way for nearly two dozen of these Penn experts to share their research aimed at improving the country's health care system.

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