Roy Rosin is Chief Innovation Officer at the University of Pennsylvania Medicine, working to rapidly design, test and implement high impact health care delivery practices. His team focuses on reimagining health system programs and interventions to achieve improved patient experience and clinical outcomes, and has worked with clinical leaders to craft novel high value models in areas ranging from hypertension and preeclampsia management to palliative care and readmissions reduction in complex patient populations. Previously, Roy served as the first VP of Innovation for Intuit, a leading software company best known for Quicken and TurboTax. In this role, he led changes in how Intuit managed new business creation, allowing teams to experiment quickly at low cost. Roy built innovation programs that dramatically increased entrepreneurial activity. After five years of Intuit's new approach, the company delivered shareholder returns 33x those of the S&P 500. Intuit now consistently appears on Forbes' list of the most innovative companies in the world. Prior to his innovation leadership position, Roy was General Manager for Intuit's consumer division. His team achieved record profitability and product leadership while growing Quicken's user base to 14 million consumers. Roy's 18 years with Intuit spanned the company's early years in retail software to their emergence as a leading SaaS provider. Roy received his MBA from Stanford and graduated with honors from Harvard College. Roy also serves on the Board for the Lenfest Institute for Journalism, working to develop and support sustainable business models for great local journalism.